Honest Tea has reformulated Honest Kids “fruit-juice sweetened” line of beverages. All five varieties of the pouched drink have been updated by removing the organic cane sugar and increasing the juice content, the company says. Honest Kids beverages now has between 30 and 42 percent juice, an increase between 12 to 26 percentage juice, depending on the variety. Nutritionally, the drinks remain at 40 calories per 6.75-ounce pouch.
“Honest Kids has experienced dramatic growth to the point where it is almost a third of our business,” says co-founder and TeaEO Seth Goldman. “We are excited we found a way to deliver the same not-too-sweet taste by sweetening the drinks only with fruit juice.”
Additionally, the graphics on Honest Kids pouches and cartons have been updated to feature fruit photography emphasizing the flavors in each variety. The updated look aligns the appearance of Honest Kids with a similar look to Honest Tea and Honest Ade.
The Honest Kids “fruit-juice sweetened” line of beverages will also be available in a new 59-ounce multi-serve bottle. The new bottle, embossed with the words “HONEST” and “ORGANIC” on the neck, is designed for home consumption. “We received numerous requests from parents who wanted a larger package for families to enjoy at home,” Goldman says.
Honest Tea is continuing its focus on sustainability by actively promoting TerraCycle’s Drink Pouch Brigade on cartons. The program, which was started by Honest Tea and TerraCycle in 2007, has been responsible for collecting more than 100 million used kids drink pouches from a number of manufacturers over the past five years. Those pouches have been recycled into new products including back packs, pencil cases and bike racks.
The company’s five Honest Kids varieties are: Berry Berry Good Lemonade, Goodness Grapeness, Tropical Tango Punch, Super Fruit Punch, and Appley Ever After. The 8-pouch cartons will debut in natural food stores in October and grocery stores nationwide starting January 2013. Three varieties -- Berry Berry Good Lemonade, Super Fruit Punch and Goodness Grapeness -- will be available in new, redesigned 59-ounce multi-serve bottles launching during the same time period.
