Rahul Narang (RN) Group, an India-based importer-distributor, is said to forge a distribution agreement with US-based Monster Beverages.
After distributing for over a decade in the country, RN Group has recently snapped ties with energy drink Red Bull, which along with other beverage brands were part of the distribution joint venture between RN Group and Danone - Narang Danone Access.
Monster Beverages, which sells energy drinks in convenience stores across the US and had sales of $1.7bn in 2011, is looking for a foothold in India, as part of its plans to grow in new markets.
The Indian energy drinks sector is witnessing a growth of around 20-25% per year.
Narang Group has five key business verticals - Danone Narang Beverages, Narang Danone Access, Narang Connect and Narang Buzz & Narang Gourmet.
Evian, Lindt, Illy Caffé, Orangina, Rani and Perrier are some of the major international brands that the company imports and distributes in the country.
Other than Red Bull, Coca-Cola's Burn, PepsiCo' Sobe, Mumbai-based firm Goldwin's Cloud9 and Powerhorse are some of the energy drinks currently sold in India.
