The US breakfast foods category, which covers breads, toast, pastries, cakes and meats, is set to soar to $15.7bn by 2017, up 26% from 2012, according to Mintel. Breakfast cereals and cereal bars were not included in the segment.John Frank, category manager for Food and Drink at Mintel, said that for manufacturers looking to push forward in this surging sector consumer desires for healthful, convenient options must be acknowledged.
