Andrew Streeter, packaging innovation director at Datamonitor, recently delivered a webinar where he discussed packaging trends in confectionery observed at the International Sweets and Biscuits Fair (ISM) in Cologne last month.Innovative confectionery ruined by packaging
“Remarkable things are being done with sugar and chocolate confectionery…but the packaging itself needs to go further…There’s all these wonderful things in sugar confectionery and chocolate confectionery and you then spoil it by putting it in bags or boxes. It doesn’t really do much for the product,” he said.
