The Tea Spot, a for-profit philanthropic business producing handcrafted loose leaf teas and Steepware, has entered into a strategic partnership with Hamburg-based distributor finum for the distribution of its STEEPWARE and BREWLUX products in Europe and Russia.
Initially finum will focus on the sales and marketing efforts of Steep & Go, the newest addition to the STEEPWARE product line.
Steep & Go is a cold-brew bottle filter used to make cold brewed tea in a water bottle using loose leaf tea.
The company claims that the Steep & Go offers consumers a zero-calorie cold tea beverage that is free from sweeteners and preservatives.
The Tea Spot CEO Maria Uspenski said, "I'm looking forward to launching our products in new markets as a part of the remarkable line of finum® products."
finum, the teaware brand of German company Riensch & Held, manufacturers a range of paper tea filters, including proprietary tea filters and housewares.