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Current Position:Home » News » Beverages & Alcohol » Alcohol » Topic

Diageo adds new line of low-calorie flavored vodkas to SMIRNOFF

Zoom in font  Zoom out font Published: 2013-03-13  Views: 55
Core Tip: Diageo, owner of SMIRNOFF brand, has introduced a new line of low-calorie flavored vodkas - SMIRNOFF Sorbet Light – that are infused with natural flavors.
Diageo, owner of SMIRNOFF brand, has introduced a new line of low-calorie flavored vodkas - SMIRNOFF Sorbet Light – that are infused with natural flavors.

SMIRNOFF Sorbet Light is mixed with natural flavors of berries, pomegranates, mangos, passion fruits and lemons to create three fresh flavors - SMIRNOFF Sorbet Light Raspberry Pomegranate, SMIRNOFF Sorbet Light Mango Passion Fruit and SMIRNOFF Sorbet Light Lemon.

These vodkas offer 78cal per 1.5oz serving and can be used to create light-tasting cocktails such as SMIRNOFF Sorbet Light Berry Cosmo, SMIRNOFF Sorbet Light Tropical Martini and SMIRNOFF Sorbet Light Lemon Pomegranate Punch.

SMIRNOFF brand manager Sandhya Padmanabhan said the new vodka is intended to offer a new flavor experience for women.

"Today's multifaceted woman inspired SMIRNOFF to think differently and create a product that would make guilt free, delectable drinks that truly embody the refreshingly light taste of sorbet," Padmanabhan added.

All the three flavored drinks of SMIRNOFF Sorbet Light are available for purchase at liquor and grocery stores nationwide for suggested retail price of $15.99 per 750ml bottle.

 
 
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