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Entrepreneur Ralph partners with Saxco to launch L’Chaim vodka in new packaging

Zoom in font  Zoom out font Published: 2013-05-03  Views: 29
Core Tip: Entrepreneur Ralph Mizraji has partnered with Saxco International to launch its new vodka L’Chaim Kosher Vodka in new packaging.
Entrepreneur Ralph Mizraji, the owner of the L’Chaim Kosher Vodka brand, has partnered with Saxco International, a Pennsylvania-based family-owned company that supplies glass containers for alcoholic beverage and food industry, to launch its new vodka L’Chaim Kosher Vodka in new packaging.

Saxco initially sourced the 1.75l flint bottle with long neck, rounded shoulders and flat bottom from glass firm Everware Glass of Monaca. It then used the services of Hanes Erie of Fairview to produce screen printing for the 360 degree silver, black and gold decorative graphic on the bottle.

The packaging design company then supplied a black Stelcap for the bottle's closure.

Saxco also sourced and supplied the six-bottle white shipping cartons with black lettering from Lexington, Kentucky-based International Paper.

Saxco International new product development manager Jimmy Owens said, "Our role was to help innovate a new and exciting package design that would deliver an overall attractive appearance and a bold, distinctive shelf presence."

L'Chaim Kosher Vodka is bottled by LiDestri Spirits of Rochester, New York. The 40% ABV and 80 proof vodka is being introduced initially in Florida and New York State at a retail price of $27.99 per 1.75l bottle.

 
 
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