Accolade Wines North America, a California division of Australia-based Accolade Wines, has launched a new label for its XYZin brand.
The new XYZin label can be seen on its 2011 vintage, and features the brand name XYZin in bold red letters, highlighting the concentrated Zinfandel flavors within the wine.
The new sleek and simple packaging is designed for maximum visual impact. However, the wine maintains its acidic, fruity and creamy characteristics and peppery finish.
Accolade Wines senior marketing manager Laurel Rowan said they are pleased about their distinctive new package for XYZin.
"Its bold, shelf-popping colors and cool black bottle have a sleek, modern look that will resonate with consumers," Rowan added.
"And the specific 'old vine' messaging underscores the heritage of our quality vineyard sourcing.
"Over 70% of the fruit is sourced from Sonoma County, the historic stronghold of Zinfandel in California."
Priced at $16, the newly packaged bottle of 2011 vintage is available for purchase online and at stores throughout the nation.
