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Current Position:Home » News » Marketing & Retail » Retail » Topic

Romanian launch for Carrefour's Supeco chain

Zoom in font  Zoom out font Published: 2013-08-08  Views: 454
Core Tip: Carrefour is to bring its discount and cash & carry hybrid, Supeco, to Romania.
CarrefoSupecour is to bring its discount and cash & carry hybrid, Supeco, to Romania.

While the French retailer already operates a range of formats in Romania, including supermarkets, hypermarkets and convenience stores, the introduction of the chain signals a significant strategy shift in the region.

Supeco, which was launched in Spain earlier this year, caters to professional and household customers, offering a strong focus on value. Monica Coliu, formerly private label manager for Carrefour Romania, was recently appointed as project manager at Supeco Romania.

 
 
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