Waitrose has replaced its long-term marketing agency, Kitcatt Nohr Digitas with AIS London, who will take over the retailer's customer relationship management account later this this year.
The UK grocer had worked with Kitcatt Nohr Digitas since 2006 but said that it was impressed by the level of professionalism and innovation at AIS London.
According to Waitrose marketing director Rupert Thomas, AIS "will work alongside our in-house team to develop our CRM strategy, including driving forward our myWaitrose scheme."
The myWaitrose scheme launched in October 2011 and offers customer cardholders incentives such as free tea and coffee at selected stores along with free copies of Waitrose's magazine, Waitrose Kitchen.
In a further effort to cement its foodie credentials, the retailer announced on Monday, 5 August, that it was to be the new publisher of 63-year-old The Good Food Guide publication. According to the company, the acquisition builds on Waitrose's 'growing presence as a food expert across a number of communications channels'.
“We aim to be the go to shop for food lovers, and becoming the publisher of this well-loved guide will continue to develop our brand as an authority on good food," Rupert Thomas, marketing director at Waitrose said.
