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J.M. Smucker to acquire TruRoots

Zoom in font  Zoom out font Published: 2013-08-23  Origin: Food Business News  Views: 38
Core Tip: J.M. Smucker Co. is adding the TruRoots brand to its portfolio.
J.M. Smucker Co. is adding the TruRoots brand to its portfolio.

The Orrville-based food products maker and marketer announced the acquisition of Livermore, Calif.-based Enray Inc., which makes organic and gluten-free pasta, cookies and grains such as rice and quinoa under the name TruRoots.

Details of the transaction were not disclosed, but it also included a leased manufacturing facility.

Enray had sales of more than $45 million over its latest 12-month period, according to Smucker.

TruRoots adds to Smucker’s natural foods business. The company already owns several natural and organic beverage brands, including Santa Fe Organic, Laura Scudder’s and R.W. Knudsen Family.
 
 
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