The 35,0
00 square foot Great Food Hall, based in central Hong Kong, is promoting Scotch Beef as part of its re-launch activities over a six week period.
Trade was secured with the supermarket to supply fresh Scotch Beef after a delegation from the Scottish food and drinks sector, led by inward investment agency Scottish Development International (SDI) and Quality Meat Scotland, visited HOFEX, the largest food and hospitality trade show in Asia-Pacific.
The store re-launch, which includes a media event, official opening and customer launch, will feature Scotch Beef chef demonstrations and sampling. Scotch Beef will also be introduced directly to approximately 200-300 consumers via Great tasting nights at the store.
“This is a fantastic opportunity to promote Scotch Beef to Hong Kong’s press and, most importantly, Hong Kong’s consumers,” said Laurent Vernet, QMS Head of Marketing.
Hong Kong has been identified by the industry as an important market for premium high quality Scotch Beef,” he added. “The presence of Scotch Beef in the Great Food Hall is an important stepping stone in communicating the quality, unique taste and robust traceability which underpins the Scotch brand with its valuable European PGI status.”
Anne MacColl, Chief Executive of Scottish Development International, said: “Scotch Beef is globally renowned for its quality, authenticity and provenance and our industry benefits from centuries of farming tradition and expertise.
“I am delighted that our attendance at HOFEX 2013 has already generated such a strong interest in one of Scotland’s premium food and drink brands.
“We have seen a rapid increase in the volume and value of Scottish exports to Asia, breaking the £1 billion mark in 2011 after a 40% year-on-year increase. This new partnership is a fantastic opportunity for Scotch Beef to capitalise on the growing potential in the market.”
Scotland's main economic development agency which aims to deliver a significant, lasting effect on the Scottish economy. Its role is to help identify and exploit the best opportunities for economic growth. It supports ambitious Scottish companies to compete within the global marketplace and help build Scotland’s globally competitive sectors. It also works with a range of partners in the public and private sectors to attract new investment to Scotland and to help create a world-class business environment. Its international development arm is Scottish Development International.
Scottish Development International (SDI) works with both overseas and Scottish-based companies and organisations.
Its mission is to grow the Scottish economy by encouraging inward investment into Scotland and by helping Scottish-based companies to develop trade outside of Scotland. SDI is a partnership between the Scottish Government, Scottish Enterprise and Highlands and Islands Enterprise and its work is guided by the Scottish Government’s strategy for economic development in Scotland.
00 square foot Great Food Hall, based in central Hong Kong, is promoting Scotch Beef as part of its re-launch activities over a six week period.Trade was secured with the supermarket to supply fresh Scotch Beef after a delegation from the Scottish food and drinks sector, led by inward investment agency Scottish Development International (SDI) and Quality Meat Scotland, visited HOFEX, the largest food and hospitality trade show in Asia-Pacific.
The store re-launch, which includes a media event, official opening and customer launch, will feature Scotch Beef chef demonstrations and sampling. Scotch Beef will also be introduced directly to approximately 200-300 consumers via Great tasting nights at the store.
“This is a fantastic opportunity to promote Scotch Beef to Hong Kong’s press and, most importantly, Hong Kong’s consumers,” said Laurent Vernet, QMS Head of Marketing.
Hong Kong has been identified by the industry as an important market for premium high quality Scotch Beef,” he added. “The presence of Scotch Beef in the Great Food Hall is an important stepping stone in communicating the quality, unique taste and robust traceability which underpins the Scotch brand with its valuable European PGI status.”
Anne MacColl, Chief Executive of Scottish Development International, said: “Scotch Beef is globally renowned for its quality, authenticity and provenance and our industry benefits from centuries of farming tradition and expertise.
“I am delighted that our attendance at HOFEX 2013 has already generated such a strong interest in one of Scotland’s premium food and drink brands.
“We have seen a rapid increase in the volume and value of Scottish exports to Asia, breaking the £1 billion mark in 2011 after a 40% year-on-year increase. This new partnership is a fantastic opportunity for Scotch Beef to capitalise on the growing potential in the market.”
Scotland's main economic development agency which aims to deliver a significant, lasting effect on the Scottish economy. Its role is to help identify and exploit the best opportunities for economic growth. It supports ambitious Scottish companies to compete within the global marketplace and help build Scotland’s globally competitive sectors. It also works with a range of partners in the public and private sectors to attract new investment to Scotland and to help create a world-class business environment. Its international development arm is Scottish Development International.
Scottish Development International (SDI) works with both overseas and Scottish-based companies and organisations.
Its mission is to grow the Scottish economy by encouraging inward investment into Scotland and by helping Scottish-based companies to develop trade outside of Scotland. SDI is a partnership between the Scottish Government, Scottish Enterprise and Highlands and Islands Enterprise and its work is guided by the Scottish Government’s strategy for economic development in Scotland.
