Visitors to WorldFood Moscow 2013 have a unique chance to see the latest products of domestic and foreign exhibitors in a special zone: the New Product Showcase (the Atrium gallery between Pavilions 2 and 8).
The favourite product can be voted online (click here) until September 12th 2013. As a result of online voting the WorldFood Moscow website will reveal the best new product 2013 on September 16.
Amongst this range of new products there are included three ready-to-eat fresh products by La Linea Verde - DimmidiSì, an Italian group leader in the production of fresh cut vegetables and chilled fresh ready meals.
The favourite product can be voted online (click here) until September 12th 2013. As a result of online voting the WorldFood Moscow website will reveal the best new product 2013 on September 16.
Amongst this range of new products there are included three ready-to-eat fresh products by La Linea Verde - DimmidiSì, an Italian group leader in the production of fresh cut vegetables and chilled fresh ready meals.
Ready-to-eat fresh salad "Classica Italiana" (written in Cyrillic) shows a special packaging design to celebrate Italy, with the colours of the Italian flag. La Linea Verde - DimmidiSì plays on the fascination of "Il Bel Paese" (The Beautiful Country), to offer a very appealing product for the Russian market. Ingredients: curly endive, radicchio rosso, lamb's lettuce. Weight: 150g.
Salads "Fresh Menu" DimmidiSì: washed and ready-to-eat salad bowls. Perfect for a light lunch, healthy, handy, ready to eat and above all fresh. With added ingredients, kit dressing and fork in separated compartments.
Fresh soups DimmidiSì: ready-to-eat fresh soups. A delicious ready soup, fresh as just made, tasty as home-made and ready to eat. Traditional cooking procedure. 100% vegetable (only fresh vegetables); no glutamate or preservatives. Microwaveable bowl.
This year, La Linea Verde - DimmidiSì will take part for the first time to Wordfood Moscow (Pav. 2 - Stand D645). The company will take part to a testing contest during the fair which aims to identify and promote high-quality food products in the Russian market.
The Group produces for the most important Italian and European retail brands as well as for its own brand DimmidiSì.
La Linea Verde - DimmidiSì is active on foreign markets, and adopts multiple export strategies: selling finished products from Italy in neighboring countries; exporting unwashed salads all over Europe, such as baby leaf - the company is one of the leading producers in Europe of this product, with an excellent performance going on since 2011.
Starting from the end of 2012 La Linea Verde - DimmidiSì has entered the Russian market starting the project with Vegetoria, a local company based in Moscow, working both in production as well as in import. Fresh-cut salads business has high-potential development opportunities, both in and all around Moscow territory; for the company, this is the third important investment abroad (2008 - Spain, 2012 - Austria).
Through Vegetoria, the Italian company is exporting DimmidiSì branded products to Russia and it is also planning to open a production plant for fresh-cut salads on site, in the course of 2014.
The owners of the company are two brothers, Giuseppe and Domenico Battagliola, who have always worked in the agribusiness pursuing a strong tradition of family managed farm.
Both the owners and the entire management will be present for the duration of the whole event Wordfood Moscow 2013 (Pav. 2 - Stand D645).
La Linea Verde intends to develop its business in the Russian market. The Group is looking for contact persons of large-scale retailers.
