Tropical Sun and the African Caribbean Leukaemia Trust (ACLT) have announced a new campaign to increase awareness of donor registers. Tropical Sun’s Crunchy Coconut Peanuts will be positioned towards encouraging people to join the blood, organ and bone marrow registers.
The ACLT points to concerns that there is a shortage of donors from British ethnic communities, with only 1% of blood donors being Black. Despite 1.5% of organ donors being Asian, Asians are 3-4x more likely to need an organ transplant than a white British person.
Special packs of Tropical Sun’s product will feature a yellow “Backing the Community” information sticker. The new packs are expected to hit shelves in September.
Jag Singh, brand manager at Tropical Sun said about the campaign: “We feel extremely privileged to be working with the ACLT. As a brand specialising in world and ethnic foods, we have a very loyal customer which crosses all ethnic groups in the UK.”
“Our coconut peanuts are the perfect product for this campaign, as they appeal to so many different people and are mostly enjoyed with friends and family over a natter.”
The ACLT points to concerns that there is a shortage of donors from British ethnic communities, with only 1% of blood donors being Black. Despite 1.5% of organ donors being Asian, Asians are 3-4x more likely to need an organ transplant than a white British person.
Special packs of Tropical Sun’s product will feature a yellow “Backing the Community” information sticker. The new packs are expected to hit shelves in September.
Jag Singh, brand manager at Tropical Sun said about the campaign: “We feel extremely privileged to be working with the ACLT. As a brand specialising in world and ethnic foods, we have a very loyal customer which crosses all ethnic groups in the UK.”
“Our coconut peanuts are the perfect product for this campaign, as they appeal to so many different people and are mostly enjoyed with friends and family over a natter.”
