updated their recognizable purple wrapper to appeal to over 50 global variants of the chocolate bar. The new design is made to look more contemporary and bring the brand's visual expression in the line with the new idea "multiple the joy". The firm say this will help buyers find the right product for them.
“[Designers] Pearlfisher have achieved this in a way that stays true to our brand essence with a unique and engaging approach that communicates the Cadbury Dairy Milk product experience in a generous, tasty and playful way. The new design is rejuvenating the chocolate aisle and shopper experience,” said Nikhil Rao, Cadbury global brand equity director at Mondelez.
