Stretching across the Kellogg Co.’s U.S. portfolio of cereal, snacks and frozen foods, a range of new products promise portability and nutrition.
New ready-to-eat cereal options include Kellogg’s Frosted Mini-Wheats Touch of Fruit with raisins; Kellogg’s Krave S’mores, featuring graham-flavored whole grain shells filled with chocolate and marshmallow crème; and Kashi Organic Promise Raisin Vineyard, with rice, wheat, quinoa flakes and raisins.
Snack launches include Nutri-Grain Fruit and Oat Harvest bars in strawberry and blueberry flavors; Kellogg’s To Go Morning Biscuits in oats and honey and oatmeal raisin varieties; and Special K Indulgent Moments 70-calorie snack bars in coconut and caramel pretzel flavors. Kashi Granola and Seed bars are debuting in honey oat flax and chocolate chip chia varieties, made with whole grains, quinoa, flax and chia seeds.
Under the Pringles banner comes new Tortilla Crisps in three flavors: original, nacho cheese and Southwestern Ranch. The Cheez-It brand expands with a new Grooves line, which has the flavor and texture of Cheez-It crackers in zesty cheddar ranch and sharp white cheddar flavors. Keebler is introducing Fudge Covered Coconut Dreams shortbread cookies with layers of caramel and toasted coconut.
Debuting in the frozen food section are Eggo Bites maple-flavored waffles and french toast in vanilla and cinnamon varieties. The products are packaged in single-serving microwavable pouches for on-the-go eating. Special K’s bacon, egg and cheese flatbread extends the line of lower-calorie breakfast options. Additionally, Morningstar Farms has added an organic, Non-G.M.O. Project-certified roasted garlic and quinoa burger made with quinoa, lentils and vegetables.