Excelsior Wine, an American marketing venture between Banfi Vintners and Concha y Toro, has outlined plans to expand Concha y Toro range and lined up major new initiatives in 2014.
The company has witnessed strong growth across the portfolio for 2013, reported the Shanken News Daily.
According to the company, Concha y Toro flagship Casillero del Diablo reported 4% rise in US volumes to reach 400,000 cases.
As part of the expansion, major changes are expected to be made in Casillero del Diablo during the year 2014.
Excelsior Wine president Marc Goodrich was quoted by the news portal as saying, "We'll be expanding Casillero next year into a multi-tiered brand, offering high-quality, value-driven wines at a growing range of price points."
Meanwhile, the company will launch a new label known as Devil's Collection including red and white blend in June.
