ed the Guinness brand is strengthening its association with British horse racing by becoming an Official Partner of Aintree for the 2014 Grand National.The new partnership is the latest addition to the brand’s stable of horse racing partnerships and also sees the brewer continue its commitment to promoting responsible drinking, by becoming an Official Responsible Drinking Partner of Aintree.
The three-day festival begins on Thursday 3rd April and the new partnership will see Guinness working with Aintree to create engaging on-course experiences and encourage punters to get together and celebrate great days out at the races.
The brand will also use the platform to uphold its commitment to responsible drinking by distributing water across the three-day festival.
John Baker, regional director of the Jockey Club North West said:
“We are delighted to have partnered with Guinness for this year’s Grand National Festival.
“The brand has a unique heritage in British horse racing so it was a natural fit for the world famous festival which is recognised as one of the biggest spectacles in the sporting calendar.
“The Guinness brand shares our passion and vision for the festival and the partnership will see us work together to provide the best possible experience for punters.”
Rory Sheridan, head of sponsorship Western Europe, Diageo said:
“We are proud of our longstanding association with British horse racing and we are delighted to partner with Aintree for the 2014 Grand National Festival. ”
Aintree is recognised as one of the most famous racecourses in the world and the new partnership demonstrates our ambition to deliver engaging experiences for punters whilst pouring great pints of the black stuff and promoting responsible drinking.”
