The firm says the spike in business activity was not just seasonal, but “an underlying increase in general sales”.
Simon Balderson, Sirane managing director, said: “New innovations are starting to take off, and we’ve put a lot of energy in the last 12 months into expanding our agent and distributor network internationally, which is bearing fruit.”
New products this year included odour absorbent labels to tackle confinement odour, ethylene absorbent labels, bags for sous-vide and roasting in the same bag, a new deli-bag range, and the Sira-Cook Supreme oven and barbecue bag.
Balderson said of the barbecue bag: “Perhaps the biggest difference to anything else on the market is the fact that it can be heat-sealed. Not only is the bag very cost effective, but it offers the tantalising prospect of companies being able to sell BBQ ready meals.”
In addition, the company brought out its Thinking-Cooking range – a range of retail packs of steam-cooking bags, slow-cooker liners, roasting bags, fresh produce bags and more – allowing retailers to stock some of the company’s products for sale directly to the public.
Sirane said it is planning further launches next year, including a soft-fruit packaging product and the BenchGuard Advanced spillage protection for protecting work surfaces.
