o material could be flow-wrapped and heat-sealed and also offer a quality cooking bag solution. Sirane’s new nylon material – Siralon – is that solution. It offers retailers the chance to sell a Christmas turkey in packaging that can go straight in the oven.Siralon is a world’s first. A revolutionary new nylon-based bag or film, suitable for the oven or microwave, with one crucial difference – it can be heat-sealed on a flow-wrapper.
Jeremy Haydn-Davies, Sirane sales director, said: “Siralon is massive news for the food packaging and retail industry – and could be the perfect Christmas present for turkey sales.
“Quality packaging for oven roasting a turkey that was dual-ovenable and could be heat-sealed on a flow-wrapping machine just hasn’t been possible – up until now.
“Up until now companies have been taking the best solution available and accepting the downsides that came with it – well now the downsides have been taken away – and after all, if there is one meal in the year that you want to be perfect, it is Christmas dinner.
“Siralon has everything – it can be flow-wrapped, it can be vac-packed, it is strong, it offers a great shelf-life barrier, and the results when cooked are succulent, moist meat.
”Cooking times are reduced, the meat browns and is succulent, and flavoursome – cooked in a pack like this the meat won’t dry out, which can be a real problem with turkey.”
Sirane has introduced two materials to the range – Siralon 10 and Siralon 21. Siralon 10 is perfect for microwave cooking and cooking at low temperatures, while Siralon 21 is a stronger dual-ovenable film with a temperature resistance of up to 210oC – perfect for retailing, for example, a roast turkey in oven-ready packaging.
Simon Balderson, Sirane MD, said: “Siralon 10 can be flow-wrapped, is strong, has great clarity and has a good barrier so is perfect for vacuum packing. It can be cooked at up to 180oC, and is great for microwave steaming, hot-hold, sous-vide and boil-in-the-bag.
“Siralon 21 has all the same properties, but it can be cooked at up to 210oC. This means the Christmas turkey could be flow-wrapped in packaging that the consumer can simply take home and put in the oven – it opens up a whole host of retail possibilities.
”With many retailers turning their attention to Christmas already, now could be the perfect time to see what difference Siralon could make to your Christmas turkey sales.”
Siralon is printable – so can be branded – and can be clear or coloured. It is available in a variety of different microns, on the reel, and is available as bags or films.
Sirane is a highly innovative packaging product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural, and a number of agents and distributors across the world.
