nshine to the nation throughout May and June as part of its Goodness on-the-go campaign, to drive sales of Tropicana Single Serve and highlight the ‘on-the-go’ juice opportunity.The campaign will see some of the nation’s busiest stations transformed with Tropicana branding.
Extending the reach and success of the 2013 campaign, commuters walking through the city of Birmingham, and using the main train stations in London, Liverpool, and Manchester will see high-impact advertising as Tropicana brings goodness on the go to these commuter hotspots.
Tropicana is the number one branded Single Serve Juice, and has grown at 36% in the last year – twice the rate of the single serve segment.
Commenting on the opportunity for retailers, PepsiCo head of impulse field sales, Matt Goddard, said:
“When we first kicked off the campaign in 2013 in London, Tropicana single serve sales grew significantly, and the national rollout this year means that we can support retailers across the main commuter routes, driving maximum awareness of juice on-the-go.
“Only 17% of breakfast occasions currently include a fruit juice, representing a fantastic sales opportunity that we can help to unlock for retailers.”
The Goodness on the Go campaign aims to highlight the convenient goodness of Tropicana Single Serve as people make their way into work, and will include escalator wraps, floor media, banners, in-store POS and digital ads.
Mr Goddard added: “To maximise sales during this campaign, retailers should offer Tropicana Single Serve in a breakfast meal deal with a Quaker Oat So Simple Pot, or a lunch meal deal with a sandwich and packet of Walkers crisps.”
