cking is launching Snap Pea Sensations™ -- proprietary vegetable kits developed in response to the popularity of complete kits, and the expediential growth of Mann’s signature Sugar Snap Peas.“Mann’s snap peas outsell the competitors’ 5:1; we know consumers love them and we also know time-starved parents are looking for creative and healthy meal solutions that are quick and easy to prepare for their families” said Kim St George, director of marketing and innovation.
The kits are unique due their versatility—they can be prepared as a cold salad or a hot sauté; and served as a side dish or as an entrée by adding protein.
“We’re very excited to roll out these first-of-their-kind snap pea kits,” St George said. “There are no other vegetable kits on the market with this versatility.”
Mann’s 11-ounce Snap Pea Sensations kits are available in two flavours—Asian Sesame and Mediterranean Style. The Asian Sesame kit includes sesame seeds and an Asian-style dressing; the Mediterranean kit includes grated Parmesan cheese and a basil garlic-infused olive oil dressing. As with Mann’s value-added fresh-cut products, Snap Pea Sensations kits have a 16-day shelf life. The suggested retail price is $3.99 to $4.99.
The company showcased the snap pea kits at United Fresh as part of the Grower Shipper Pavilion, and is in the process now of a full rollout in the United States and Canada by July 2014.
