s promoting The Inbetweeners 2 (in cinemas 6th August) with a competition to win a trip to Australia.The hotdog trays will feature artwork from the movie and will offer the consumers a chance to win a once in a lifetime prize: a trip to Australia where the film takes place.
This promotion will be supported with POS in retailers and activity on the brands Facebook page.
The promotional tray will direct consumers to find Rollover on Facebook with Inbetweeners 2 content, movie goodies, and a chance to win a trip of a lifetime.
Tony Owen, sales and marketing director, said:
“The Inbetweeners’ sequel is set to be the biggest release of the year.
“It’s a fantastic promotion to make shoppers aware about the hot food-to-go category and especially hotdogs.
“We developed great POS to catch the shoppers’ attention: it will help retailers to recruit new consumers to the hot food to go category.
“We target to reach over 3 million shoppers.
“The tie-up with the Inbetweeners 2 movie targets our core audience 16-30 year olds and matches our brand personality: young, lively, and fun.
“We expect great engagement with our fans on this promotion and it will encourage great discussions at point of purchase.”
The Inbetweeners 2 campaign will start on July 7th for 6 weeks, RRP £1.69.
