UK-based MightyBee has launched an organically certified, fresh frozen unpasteurised virgin coconut meat that will be available in the markets from mid-June.
MightyBee's organic Virgin coconut meat is hand-scooped from young green Nam Hom coconuts and is high in essential medium chain fatty acids and trace minerals Manganese, Potassium and Copper. Helping with both digestion and metabolism while boosting immune and nervous systems, coconut meat is set to become this year's new superfood.
Founded in 2011 by consumer product entrepreneur and industry veteran Jim Breen, Way Better Snacks makes delicious and better-for-you tortilla chips and crackers. All Way Better Snacks products feature bold flavors, premium quality non-GMO ingredients that are high in nutrients and made with sprouted whole grains.
Other notable companies that ACG has successfully partnered with include KRAVE Jerky (subsequently acquired by The Hershey Company), EVOL Foods (subsequently acquired by Boulder Brands; NASDAQ: BDBD) and Shake Shack (which recently completed an IPO as NYSE: SHAK).
"We are very excited to partner with ACG to take our business to the next level," said Jim Breen, founder and CEO of Way Better Snacks. "We believe ACG's expertise, particularly in targeting health-minded consumers who demand more out of their snack foods, will be very valuable as we look to accelerate our growth and further develop our brand."
"Way Better is a true leader and innovator in the premium natural snacks category. We are thrilled to work with Jim and his outstanding team to help grow the brand," said Trevor Nelson, Managing Partner at ACG. "Way Better is exactly the type of next-generation, high-growth brand that we look to partner with."
"Way Better has the rare opportunity to create the best tasting snacks while also being the healthiest," said Julian Steinberg, Managing Partner at ACG. "We believe this combination will be game-changing for consumers nationwide and we can't wait to partner with Jim Breen and his colleagues at Way Better to build on their success."
Adding further to the momentum at Way Better Snacks, the Company recently hired Barney Acselrod as the executive vice president of sales. Acselrod has extensive experience working with high-growth consumer brands having prior leadership sales positions with Snapple, Vitamin Water, PopChips and Bai Brands before joining Way Better Snacks.
