Yangchenghu, a household brand name of hairy crab in China, reached an strategic agreement with China e-commerce tycoons JD.com and Yihaodian on 5th August, aiming to realize 50% sales of hairy crab through e-commerce platform in future.
On the same day, JD.com announced that it would cooperated with Yihaodian to achieve top strategic cooperation partner with Suzhou Yangchenghu Lake Crab Association. Yan Jinhu, the secretary general of the association also announced that the first catch of the Yangchenghu Lake hairy crab this year would be supplied to JD.com in total, and the highest-quality crabs caught this year would also be supplied by the platform of JD.com and Yihaodian.
Somehow crab is the symbolic product in fresh commodity industry and its transportation is very difficult to handle. Fresh.JD.com will carry out self-run freshness-keeping policy this year to make sure that every crab sent to the consumers is live and fresh, compensating being done once the crab found dead. It’s known that the catch will start by the end of September, and it’s also estimated that the production this year will be the same as that of last year.
Yihaodian, another emerging e-commerce platform, also signed the agreement with JD.com, which is the first specific strategic cooperation after its collaboration with Walmart. JD.com and Yihaodian obtain different characteristics in user community and regional market. The two will complement each other’s advantages in the future, who will also cooperate with each other in other areas through this agreement, including joint procurement, storage and logistics, customer service, and so on.
