An online poll commissioned by English Apples & Pears (EAP) suggests that more shoppers are likely to buy British produce following the Brexit referendum.
English Apples and Pears’ chief executive Steven Munday said, “It’s very interesting for us to know how consumers feel as the ‘Brexit effect’ starts to sink in. It is clear from this survey that demand for British produce and goods is riding high and is set to increase. Long may it continue as apple growers need all the consumer support available.”
The poll, carried out by Ginger Communications, also showed that men feel more patriotic about buying British goods than women: 32 per cent of men said they were more likely to buy British goods now, compared with 20 per cent of women.
Surprisingly, 31 per cent of Londoners said they would be more likely to seek out British produce, compared to 28 per cent for other regions, with the main rationale for buying British being economic. 84 per cent of respondents said it was important to help save British jobs.
EAP also confirmed a bumper Gala harvest this year, with the variety now selling three-times the volume of Cox. “Our apples are the best tasting in the world,” added Munday. “Make sure to look out for the Union Jack label on your apples – your reassurance that you are buying the finest tasting apples in the world.”
