To produce milk, dairy cows need to be in peak health and their food quality and quantity maintained, whereas beef cattle can be fed lower quantity and quality feed to see them through the drought.
So, the increasing scarcity and the price of freighting in fodder has hit the NSW and Queensland dairy industries hardest. While public support via donations to organisations such as Buy a Bale have helped many who are at their lowest, these organisations have also had a detrimental effect, since those able to afford to buy it, cannot find any feed to buy for love nor money.
Also public support via donations is short lived and unsustainable.
So QDO has decided to do something about it by appealing to everyday Aussies to help put pressure on the supermarkets.
The national campaign launched by QDO this week asks consumers to sign an online petition for supermarkets, Coles and Woolworths in particular, to increase the price on all milk by 10 cents/litre and for processors to guarantee that the full 10c will go back to the farmers.
We ask that this increase apply not only to branded milk but also to the current $1/litre products sold.
QDO reached out to Kyogle Dairy farmer Shane Hickey, whose post on being paid $2.46 per hour went viral with over 4 million views and countless shares, to help drive awareness for the campaign. While Shane is not a Queenslander, he shares our sense of injustice and our drive to turn around the dairy industry and make things happen.
For too long, we’ve hoped for the processors and supermarkets to do the right thing. Nothing has changed. So we are calling on our fellow Australians to drive change by signing and sharing the petition.
We’ve seen an outpouring of support on social media sites like Facebook where everyday Australians are rallying behind our farmers so we know we have their support, it is just finding the right way to harness it.
When we see millions of Australians supporting a 10 cent/litre Drought Levy and asking the supermarkets and processors to implement it, we will see the full power of the everyday Australian’s power and influence.
