"As for production volume, the cold weather in early spring reduced the production volume of many production areas in China, including Shaanxi and Sichuan. Our own observations and surveys show that the nationwide production volume of kiwifruit decreased by around 30%-40% in comparison with last year. As for the price, however, the overall fall in supply did not increase the price of kiwifruit, which remains at the same level as it was last year."
"We own around 33 hectares of open-field kiwifruit plantations in Xi'an City and nearby counties. Our main kiwifruit varieties are Emerald Green Fragrance (Cuixiang) and Gentle Fragrance (Xuxiang). We sell the kiwifruit under our own brand 'Zhenyu' through traditional marketing channels, e-commerce platforms, our own online sales-teams, and newly developed markets in northeast and north China, both in wholesale markets and through supermarkets. We are steadily developing our current market share, and in addition, this year, we will consider opening markets in central and south China."
