In India (population 1.33 billion), the demand for horticultural products will continue to grow due to increasing population growth (50% of the population are under 25), a growing middle class and rapid urbanisation. Quality products are more and more on the wish list of the richer classes because of the popularity of a healthier lifestyle. India is expected to grow into the third largest global economy by 2025 (following China and the US). This means an increasing growth of imports of food and horticultural products.
In 2018, nuts (cashews, almonds), apples and dates were at the top of the list of the most sold horticultural products in India. Nuts are mainly imported from Iran (pistachio) and Chile (walnuts). The markets mentioned are still growing.
Despite these positive developments, the Indian market is not the easiest to trade with. Among other things, this is due to high tariffs, challenging environmental regulations and more competition from other countries. To make this more accessible, the USDA has prepared a guide with information on how best to do business in India. It also describes the customs of this Eastern country and emerging trends.
