Hillshire Brands Co said on Monday it would buy Pinnacle Foods Inc in a $4.3 billion deal that will combine its lineup of Jimmy Dean sausages and Hillshire lunch meats with Pinnacle's Birds Eye frozen vegetables and Vlasic pickles.
The Laughing Cow is directly targeting its core female fan base with a new on-pack promotion this spring, offering the chance to win a weekly £1,000 shopping spree at House of Fraser.
LEAF Brands LLC has acquired the Tart n Tinys, Hydrox sandwich cookie, Wacky Wafers and Quicksand Bubblegum trademarks and will reintroduce the classic brands back into the market this year.
The TGI Friday’s snack line sold at retail will expand into new product categories and international markets after the company and Inventure Foods, Inc. announced a new long-term licensing agreement May 7.
A $1.2 billion financing structure entered into on May 6 has given TreeHouse Foods, Inc. the resources, and apparently also the appetite, for future acquisitions.
McCain Foods is giving away thousands of Brazilian-themed limited edition Wedges sharing bowls free with two packs of McCain Wedges to drive volume, frequency of purchase and grow the frozen potato category this summer.
Holland’s, the North West’s producer of pies and pastries, has joined forces with Guinness, brewers of the number 1 stout in the world, to launch a new Steak & Guinness Pie.
Naturally Splendid Enterprises announced that they have achieved full Non GMO Certification from Food Chain Advisor's Non GMO Project for all of the products in the NATERA ™ hemp based superfood Line.
Mondelēz International, Inc. and D.E Master Blenders 1753 B.V. have announced plans to combine their coffee businesses into a new company to be named Jacobs Douwe Egberts (J.D.E.) that will be based in The Netherlands.