Responding to the increased consumer demand for strong traceability and high quality ingredients, British crisp producer Burts Chips is amplifying its provenance credentials using locally sourced Cornish Sea Salt in its top-selling salt variant.
Diageo has announced the Guinness brand is strengthening its association with British horse racing by becoming an Official Partner of Aintree for the 2014 Grand National.
Westons Cider has announced its brand Henry Westons will once again be the ‘Official Cider of the Cheltenham Jazz Festival’ as it enters into the third year of its sponsorship deal.
Cawston Press is making a multi-million pound move into canned drinks – heralding a planned evolution from juice specialist to premium soft drinks brand.
Soft drinks manufacturer Britvic Soft Drinks and PepsiCo UK are launching Mountain Dew Green Screen, a new marketing platform from the soft drink brand.
A revolutionary ‘bubble pad’ developed by an innovative food packaging company will offer soft fruit the ultimate protection – while remaining cost effective.
Ease of opening a product’s packaging is a top priority influencing the purchase decision of older people according to an independent study among the over 65s undertaken by Sheffield Hallam University for Macfarlane Labels
Marks & Spencer has unveiled plans for further international expansion with a focus on opening 250 new stores, growing its Food business and increasing its franchise operations.
Cadbury Dairy Milk with Oreo and Cadbury Dairy Milk with Daim are bringing even more co-branded convenience retailers this April, with the launch of two new price-marked packs.
CytoSport, one of the largest sports nutrition companies in the United States, recently launched Muscle Milk Protein Ready-To-Drink into the United Kingdom.
