The new Pop Up Bowl eliminates the need for a bowl.
The Pop Up Bowl flavors will include Buttery, Smart Pop!, Extra Buttery, Light Buttery and Select White.
The brand plans to market all varieties of regular-size including three, six and ten count pack, microwave popcorn bags to the Pop Up Bowl. Currently, Buttery and Smart Pop! flavors are available at grocery stores across the nation and additional flavors will be added later this year.
ConAgra Foods helped create the bowl bag design as an alternative to existing popcorn bags, creating a ready-to-eat from the bag design means incorporating a wider-mouth and sturdy sides.
ConAgra Foods, headquartered in Omaha, Nebraska, produces a wide range of food products including cooking oil, frozen dinners, hot cocoa, hot dogs, peanut butter and many others. Its brands include Hunt's, Healthy Choice, Marie Callender's, Slim Jim, Reddi-wip, Egg Beaters, Hebrew National, P.F. Chang's, and Bertolli ready meals.
