All Waitrose canned tuna is already pole and line caught. This latest move will give customers an easily spotted assurance that it is sourced in a responsible way.
Waitrose sells more than four million cans of own label tuna each year, all under its essential Waitrose brand. The logo will be added to the first cans at the beginning of March, rolling out to the rest of the range in the weeks following. All cans will feature the logo by the first week of April.
Says Waitrose Buyer John vine: "The blue tick is well recognised by our customers so we're pleased to offer them this added reassurance on such a regular shopping basket product. All our canned tuna is our essential Waitrose brand, proving that customers don't need to buy top of the range food to know it's been sourced in an ethical way."
Toby Middleton, MSC UK Country Manager said: “This is a fantastic development, for Waitrose, for the MSC and crucially for shoppers. By adding the MSC ecolabel onto cans of one of the nation’s favourite fish is giving consumers the power to reward sustainable fishing, and to help transform the world’s oceans towards a sustainable future.”
