Waitrose has announced plans to expand its global reach by selling food and drink in Switzerland, through a deal with department store chain, Manor. The retailer said around 120 products will go on sale this week, with a range that includes frozen products, store cupboard groceries and sweet treats including biscuits and shortbread.
Products will initially be available in the food hall of the department store’s Geneva branch, before rolling out to a further six branches in Swiss cities including Zurich and Basel at the beginning of next month.
The business to business director at Waitrose, David Morton said: “This is an exciting move as part of our plans to make our brand available to more people in more places and grow our presence in Europe. Wherever we launch our products, we tend to find that the best-sellers are those associated with Britain, such as tea and biscuits and we are confident that our range in Switzerland will be popular with locals and expats alike.”
Waitrose, which currently exports to more than 45 countries, announced a new deal with Eurostar earlier this year, helping the retailer grow its brand presence on the continent and paving the way for further growth.
Products will initially be available in the food hall of the department store’s Geneva branch, before rolling out to a further six branches in Swiss cities including Zurich and Basel at the beginning of next month.
The business to business director at Waitrose, David Morton said: “This is an exciting move as part of our plans to make our brand available to more people in more places and grow our presence in Europe. Wherever we launch our products, we tend to find that the best-sellers are those associated with Britain, such as tea and biscuits and we are confident that our range in Switzerland will be popular with locals and expats alike.”
Waitrose, which currently exports to more than 45 countries, announced a new deal with Eurostar earlier this year, helping the retailer grow its brand presence on the continent and paving the way for further growth.
