Champagne maker Laurent-Perrier has appointed The House Worldwide and retail specialist Path to assist with the development of its UK sales and marketing strategy.
Digital Luxury Group and ToscaHouse are other network partners of The House Worldwide involved in the offering to Laurent-Perrier. Ben Stobart, managing partner of The House Worldwide, brings more than 12 years of expertise in integrated communications.
Stobart built successful campaigns across Europe, Asia Pacific/China, South and North America, while Philip Slade, a creative director at Hicklin Slade & Partners, is strategist to The House Worldwide.
Stobart and Slade believe a multi-channel world demands a new approach to unlocking value in the path to purchase.
Richard Pinder, founder and CEO of The House Worldwide said that the current market for luxury brands is highly dynamic demanding a very innovative approach.
"We are aiming to offer international brands access to business leadership advice at one end all the way through to great execution in all key marketing and digital communications channels. More news is set to come...," Pinder added.
