As many as 13 Pakistani companies participated in the world's leading international fresh produce trade fair, Fruit Logistica-2014, this year in Berlin that ended on Saturday. Pakistani exhibitors were optimistic of substantial increase in export of fresh produce from Pakistan as they made good contacts with the international buyers of fruit and vegetable products.
Buyers from Russia showed keen interest in Pakistani potatoes whereas Pakistani mangoes have also made inroads into EU market with increase in shelf life through better processing technology and other corrective measures. Earlier, Pakistan Ambassador to Germany Abdul Basit visited Pakistan Pavilion along with Commercial Counsellor, Dr Erfa Iqbal and met with Pakistani exhibitors.
He also held a meeting with the delegation of mango growers and exporters of Pakistan, who put up their stalls under the umbrella of UNIDO and the USAID. Both the organisations are running projects of increasing income through improvement of quality and better yield and generating additional employment's in the major mango-growing areas of South Punjab and Northern Sind.
The Ambassador said the world's leading trade fair provides great opportunity for promotion, development and marketing of fresh fruit and vegetable products. He emphasised the need of intensive interaction between farmers and exporters to up-grade the quality and increase yield of fresh products. He said there is a growing market for Pakistani fruits, especially mangoes and Kinnow/mandarin. Pakistani exporters should give due importance to fruit processing and packaging for longer preservation of these perishable products, he added.
He urged the traders to spend sufficient amount of their income on research and development, which is essential to keep pace with the ever changing market trends. The exhibitors expressed their satisfaction over the arrangements made by the Commercial Section of the Pakistan Embassy and the Trade Development Authority of Pakistan. About 2,566 including 2,311 foreign exhibitors from 84 countries presented a comprehensive overview of all levels of fruit and vegetable production and marketing and more than 58,000 trade visitors from 130 countries visited the exhibition and made business contacts besides a large number of general public/end consumers.
