Since 2011, 540 young people aged from 7 to 11 were surveyed, across three major cities in France-Paris, Lyon and Bordeaux, in order to build up a representative sample of children across France.
The study also demonstrates that young children are perfectly able to identify the organoleptic qualities of each variety of apple and therefore, to decide which they prefer. The results of the CTIFL study analysing the taste preferences of children when it comes to apples, show that Pink Lady® has got it right.
Pink Lady® apples were voted the overall favourite by those children interviewed.
Pink Lady® is the variety that offers the most consistent results and lowest variability. An outcome which can be explained by the overall homogeneity of Pink Lady® apples. The study underlines the attractive qualities of Pink Lady® apples with regard to children.
The visual appreciation tests showed that the pink colouring is attractive and more encouraging when it comes to spontaneous consumption. In relation to taste, the children agreed unanimously that they preferred the crunchiness, juiciness and tartness of Pink Lady® apples, as well as the aroma. The sweetness of Pink Lady® apples is also favoured, making them a real treat.
New PinKids® POS material
In order to strengthen brand visibility in the 34 existing partner store chains across Europe (France, Denmark, Norway, Sweden, Ireland, Belgium, Italy, Austria, Russia, Luxemburg, United Kingdom and Germany), PinKids® is launching a new POS range, in partnership with Disney’s® timeless characters, Mickey and friends, who still appeal to children today.
The POS range is diverse and attractive: it features banners, pennants, tray skirts, shelf tags, presentation displays... a whole selection of trade marketing tools that help to make the brand attractive and inviting, encouraging children and parents to consume fruit.
