an be used to recycle all elements of Easter egg packaging – including plastic, film, card, foil and ribbon.This follows the supermarket’s successful Christmas card recycling scheme, which saw 1.2m Christmas cards recycled by Sainsbury’s customers last year.
Paul Crewe, Sainsbury’s head of sustainability, engineering, energy & environment, said the supermarket was the first to offer Easter egg packaging recycling.
“Recycling is an important part of Sainsbury’s environmental commitment which we’re taking further than ever – sending zero operational waste to landfill and putting our minds to new and engaging schemes to help even more customers and colleagues recycle.”
Rachel Gray, behaviour change manager at WRAP, praised the scheme.
“We are delighted that Sainsbury’s are working with their customers to help them find ways to recycle Easter egg packaging during the holidays. Such a wide range of Easter Egg packaging can be recycled, from the foil that your chocolate egg comes in to your Easter egg box.”
All proceeds from the recycled material go to the Forestry Stewardship Council UK.
