According to Galindo, the production volume in the upcoming campaign will remain at 220,000 tons, although with a bigger commitment to fresh marketing (without neglecting the processing industry). Consequently, the percentages devoted to each industry will again be in line with those of previous years (60% for canning and freezing and 40% for fresh consumption, compared to 70% and 30%, respectively, in the previous campaign).
During the meeting, the Artichoke of Spain team has also shown its support to the efforts made by the food groups Agrupal and Proexport ahead of the tariff reductions for the entry of processed artichoke in the United States, which should make the Spanish product much more competitive.
For his part, Crisanto Ampuero, agronomist at Numhems-BASF, a partner of Artichoke of Spain, gave a motivational presentation at the general meeting of the association. He talked about the future challenges for all actors involved in bringing this vegetable to the consumer. Among these challenges, he highlighted focusing on the product's healthy benefits, the trend among younger people of purchasing ready-to-eat food and doing their groceries at supermarkets, and the importance of betting on marketing in order to build a brand's reputation.
