Anheuser-Busch Inbev said Friday it will contribute $3 million over five years to NCAA efforts intended to raise awareness about problems with alcohol.
Heineken, the official beer sponsor of the Tribeca Film Festival (TFF), announced what it's calling enriched event experiences that will take consumers from passive observers to active participants at this year's festival.
Diageo has announced the Guinness brand is strengthening its association with British horse racing by becoming an Official Partner of Aintree for the 2014 Grand National.
UK-based SABMiller will introduce a new non-alcoholic beer with a ginger flavor - Birell Ginger - which will be an addition to Lime & Raspberry and Lemon & Pomegranate flavors of the Birell brand.
France-based distilled beverages firm Pernod Ricard will open micro distilleries in 11 new cities across the US, Europe and Australia, in a move to launch its Our/Vodka brand beginning June.
International drinks group, Quintessential Brands, has announced the acquisition of the First Ireland Spirits Company Ltd, Ireland’s largest independent producer of Irish Cream Liqueurs and Irish Country Creams.
Heineken, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will unveil the Heineken House, April 11 – 13 and April 18 – 20
The Halo Group announced they have been selected by International Beverage USA, one of the industry's most dynamic global drinks businesses, to elevate the profile of their Speyburn Single Malt Scotch Whisky brand in the U.S.
Diageo has increased its leadership of Impact Databank’s Top 100 Spirit Brands Lists, with its brands holding the number one and number two spots in both the value and volume rankings for the first time.
Stock Spirits Group, a leading Central and Eastern European branded spirits producer, has reported its first year-end results since listing on the main market of the London Stock Exchange in October 2013.
Founders Brewing Co. announced today that it is expanding its distribution territory to include the Grand Canyon State, with Hensley & Company slated to represent the brand across the entire state of Arizona beginning in April.
