US-based cereal producer Kellogg has opened the world’s first Tweet shop in London, UK, where consumers pay by Tweet instead of money, as a part of its plan to promote its Special K brand Cracker Crisps.
The Tweet Shop encourages consumers to pay for a packet of Special K Cracker Crisps by sharing a message about the snack range on Twitter, an online social networking service and microblogging service.
It is staffed by women in red dresses, representing the Special K brand, who check each customer's Tweet before offering a packet of crisps.
This move not only marks Kellogg's foray into the savory crisps market, but also its first venture into the retail segment with a dedicated physical space in the UK.
The Tweet Shop, located at Soho's Meard Street, is open from 25 September to 28 September, between 9am and 5pm.
It stocks hundreds packs of crisps; features a 'Try before you buy' snacking area, where consumers can sample the crisps before writing their review on Twitter; and a community notice board, which displays social media reaction to the new retail space.
Special K Cracker Crisps are a low calorie savoury snack, offering less than 100 calories per pack, and are available in sea salt and balsamic vinegar, sweet chilli or sour cream and onion flavors.
