Accolade Wines will re-launch the Hardy’s wines in June 2013 as part of its efforts to promote the brand.Hardy's brand portfolio includes wines such as Thomas Hardy, Eileen Hardy, HRB, Sir James, Oomoo, Creast, Stamp and William Hardy.
Accolade Wines UK general manager Paul Schaafsma told Thedrinksbusiness.com that the brand was established in 1853.
"There is an opportunity to create a more premium presence for the brand," Schaafsma added.
Besides the existing brands, the company also plans to introduce a regional varietal range in 2013.
