
Four SKUs will roll out to the majority of Asda’s 141 c-stores on Monday.
Saucy Fish was seeing very high success rates in convenience store formats and significant uptake on both the brand’s standard range and bespoke single-serve
portions, said sales and marketing director Simon Smith.
The four SKUs comprise haddock and Davidstow Cheddar sauce centre fishcakes (two-pack), and single-serve portions of salmon with chilli, lime & ginger smoked haddock & Davidstow Cheddar and sea bass & beurre blanc.