American chocolate bar brand Max Brenner International has signed an international franchise agreement with Transit General Office to open Chocolate Bars in Japan.
The Israeli chocolate retail store chain is a wholly owned subsidiary of the Strauss Group. The move is part of the chain's international expansion strategy.
Max Brenner International CEO Sam Borgese told InsideRetail.Asia, "Japan is an ideal country for our brand given their increased consumption of, and appreciation for, all things chocolate."
Tokyo-based Transit General Office owns, develops and operates Bill's, Australia's breakfast restaurant, specialty restaurants and cafes and other commercial food and beverage facilities.
Max Brenner chocolates are retailed as 'Chocolate by the Bald Man' and the company operates Chocolate Bars in Israel, Australia, Philippines, Singapore and US.
The company offers a large selection of chocolate-based dishes, including chocolate waffles and crepes, fondues, ice creams, hot chocolate drinks, smoothies and chocolate martinis.
