Major food companies in the UK have agreed to introduce a cap on calorie count in confectionery items.
Industry giants including Nestlé and Ferrero have agreed with the country's Food and Drink Federation (FDF) on a 250-calorie cap on individually wrapped confectionery offerings.
The companies plan to complete the work latest by 2016, which provides them adequate time to reformulate their products.
FDF said: "We are pleased to announce that following discussions with the Secretary of State for Health, FDF members have agreed to implement a 250kcal cap on individually wrapped single service confectionery items sold in retail with the aim to complete this work in 2015 or spring 2016 at the latest."
The move is expected to result in the reduction in size of the products, which will accordingly reduce their.
Previously, Mondelez and Mars have voluntarily introduced the 250-calorie cap.
The development comes in response to the government's voluntary anti-obesity campaign to curb unhealthy eating among children that causes obesity.