ow, the cheddar from Dairy Crest, is launching its brand new shopper marketing campaign focusing on the superior quality of the premium cheese brand.The ‘Discover Exceptional Taste’ campaign, exclusive to Sainsbury’s, will feature as a promotion allowing Sainsbury’s shoppers the chance to win an exclusive cookery masterclass with Davidstow brand ambassador and two-star Michelin chef, Nathan Outlaw.
To be eligible to enter the prize draw, shoppers must simply swipe their Nectar card when purchasing a pack of any Davidstow branded cheese between the 2nd and 29th July.
The winner plus a friend will travel to Nathan’s London restaurant – Outlaw’s at The Capital – where they will be taught how to create simple, flavoursome dishes using Davidstow’s distinctive Cheddar.
The prize also includes dinner for two, accommodation for one night, plus travel costs.
Nick Rowlands, Shopper Marketing Manager at Dairy Crest, said:
“This Davidstow campaign is designed to appeal to Sainsbury’s shoppers who are passionate about their cheese, who care about depth of taste but also provenance.
“Many will enjoy cooking and entertaining, and this opportunity to learn from one of the UK’s leading chefs will bring much excitement to the Davidstow range.”
The Davidstow ‘Discover Exceptional Taste’ campaign launches on 2nd July and will run until the 29th July in Sainsbury’s stores nationwide and online at www.sainsburys.co.uk.
The campaign will be supported by Sainsbury’s specific trade marketing, print and online.
