stes Like Home’ brand positioning, Anchor is launching a new TV campaign for Anchor Spreadable which will run from 21st July through to September on both satellite and terrestrial channels.The 30 second advert follows the same creative theme as the brand’s recent Anchor Cheddar advert, focusing on ‘Glorious Nothing Days’ when family is just family.
The Anchor Spreadable advert focuses on celebrating everyday family moments where Anchor Spreadable plays a central role.
Throughout the advert the brand creates an emotional connection between consumers and their food moments by using a real family to engage with viewers; highlighting genuine everyday interaction and emotions.
To drive further awareness of Anchor Spreadable the new TV advert will be supported by a radio, outdoor, VOD (video on demand) and a print advertising campaign.
Louise Goodyear, Senior Anchor Brand Manager at Arla Foods, said:
“2014 is a big year for Anchor as a cross dairy brand and our TV campaign reflects this with two different creative’s featuring throughout the course of the year to showcase some of our dairy portfolio.
“Following the Anchor Cheddar TV advert, which ran earlier this year, we’re excited to launch the next creative with our Anchor Spreadable advert which celebrates the everyday moments that bring us together on those bread and butter days where Anchor plays a key role.
“Retailers should make sure they stock up on all products from the Anchor portfolio to take full advantage of the halo effect created by the TV advert and wider marketing campaign.”
Anchor Spreadable is available in 250g and 500g formats with RRPs of £1.70 and £3.25 respectively.
