The first automated trade platform for Taiwanese fruit in Jiangxi Province opened for business in Nanchang on January 19th, 2019. Traders from Chile, Australia, New Zealand, Peru, Thailand, Vietnam, the Philippines, and Taiwan, as well as Xinjiang, Shaanxi, Shandong, and Gansu, were present during the opening and enjoyed a demonstration of more than a hundred kinds of imported fruit, premium fruit, and domestic fruit. The occasion offered opportunities for marketing and sales.
Jiangxi Lvheng Group and Taiwan Nongyiyuan Co., Ltd. jointly invested 6 million USD in the Taiwanese fruit trade platform. The platform offers an automated, customized, diverse shopping experience with attention to quality and health. The reason for this investment is the gradual growth of online retail as part of people's daily habits.
China's online fruit trade grows every year. The diverse trade in premium imported fruits also grows. Consumers favor online convenience stores that offer an automated, customized shopping experience. Healthy fruit that offers value is particularly popular. As people pay more attention to their own health, the popularity of premium, imported and organic fruits grows as well.