Diageo is set to unveil its latest 'Add Colour to Summer' campaign, which attempts to use colour as an emotional trigger to encourage increased shopper conversion.
Drinks giant Beam has introduced a new flavor, Strawberry Shortcake, to its Pinnacle Vodka portfolio to celebrate the National Strawberry Shortcake Day on 14 June 2013.
SPoT Coffee is applying for a building permit to develop a full café following the approval of the 'change of use' permit from the municipality of South Miami, Florida.
Müller Wiseman Dairies has confirmed that it is to begin statutory consultations on the future of its distribution depots at Keith and Whitburn in the UK.
Tenth and Blake Beer Co., the craft and import division of MillerCoors LLC, is expanding with the recent purchase of a 110,000-square-foot building that neighbors its Milwaukee brewery.
To kick off the fall sports season, Heineken USA will launch the Heineken Voyage program at retail outlets beginning Aug. 1 and running through Sept. 30.
Marley Coffee, an international gourmet coffee company, has rolled out Real Cups, which are compatible with most of Keurig's branded single serve k-cup machines, to all 686 BI-LO and Winn-Dixie stores.
Kedem Europe, a UK-based importer and distributor of kosher wines and spirits, has signed an agreement with Israeli winery 1848 to distribute its wines.
The Pulse Beverage, a US-based beverage maker, has collaborated with Nature's Best and Gelson's Markets to expand the distribution of its PULSE brand of functional drinks.
The proposed merger of UK-based soft drink giants AG Barr and Britvic has received provisional clearance from the Competition Commission (CC) of the UK.
VinPerfect, a California-based maker of SmartCaps range of oxy-regulating closures for the wine industry, has expanded its portfolio with the addition of Medium Plus and Light.
XB ready-to-drink vodka cocktail makes its U.S. consumer debut this summer after its premiere at the 2012 Cannes Film Festival, gaining traction across Europe with sponsored parties in London, Paris and Madrid.
Second-generation functional beverage line Neuro continued its assault on the national chain store accounts of the world this week with the announcement that it has cracked the shelves at Target stores.
