Norwegian salmon supplier Leory Seafood on Tuesday opened a fresh fish and seafood plant in Oslo.
The facility has an annual production capacity of 8,000 metric tons (MT) to 10,000 MT of fresh seafood and 20 million pieces of sushi.
The fresh products will be sold in Norwegian supermarket Meny’s seafood departments and a wide range of seafood products will be sold in all Norwegian retail markets.
The company said the facility breaks new ground by grouping production of pre-packed fish, loose weight and sushi under the same roof, in the most modern and efficient facilities for distribution of fresh seafood. Never before have such large volumes of fresh seafood been processed, packaged and distributed from one single plant in Norway. The goal is clear from both partners; Increase consumption of seafood in the Norwegian population.
“Lerøy is so much more than salmon. [The plant] is a result of the cooperation we have had with NorgesGruppen since 2006. We are now making fresh seafood of the highest quality available in grocery stores across the whole country,” said Henning Beltestad, Leory CEO. “Everything from skreiloins and salmon, portions of lobster and crab claws are packaged in the fresh fish counter. Never before has so much quality seafood been so accessible to the Norwegian retail customer.”
"Meny´s customers are very concerned about fresh fish and seafood, both in terms of quality, price and availability. With Sjømathuset, we are better equipped to satisfy customer demands, and simultaneously reach our goal of at least 15 percent increase in seafood sales every year going forward. Last year we sold fish for 813 millions NOK. Next year we aim to pass one billion,” said Vegard Kjuus, CEO of Meny.
